Search Engine Optimisation

Once your web site is live, you want to make sure that people find it. For that to happen they have to know it exists. Your business stationery and adverts will no doubt contain your web site address, but what about the people who don't see your stationery and don't read the papers in which you advertise? Our search engine optimisation service will increase the visibility of your site with the major search engines, such as Google, Yahoo and MSN.

Content is King

A poorly constructed web site will struggle to achieve any visibility in the search engine results pages, no matter how much is spent on optimisation services. Search engines look for good content, simply packing in your keywords as frequently as possible will not help.

When developing your web site, IH Web Services pay close attention to the things which make a site attractive to a search engine. The content is fine tuned to make maximum use of the key words and phrases for your business and all tags are populated with the relevant information. We also include a site map page, which is not only a handy reference for your users but also helps the search engines to index your pages.

Getting the Search Engines to Take Notice

As part of the implementation of your site we will submit it to all major search engines free of charge. That will set the ball rolling but there is more which can be done to maximise your chances of a good ranking. Apart from content, search engines check your inbound link popularity, ie how many other sites link to it.

If you would like us to optimise your site on an ongoing basis we will liase with your clients and suppliers to organise links from their web sites and we will also ensure your site is listed in good quality online directories.

Is There Life Before Google?

Google is by far the single most widely used Search Engine, but it still only accounts for approximately half of all web searches. By paying careful attention to other search engines we will generate traffic to your site even before Google decides you are worthy of it.